About Samantha Crichton
Creative Visionary
Samantha Crichton is a New York–based TV personality, media entrepreneur, and brand strategist known for starring as a main cast member on the Max and Discovery+ series Serving the Hamptons. Following her breakout on the show, Crichton expanded her footprint behind the camera, creating original IP and working in TV development, where she contributes to unscripted series concepts, casting, and early-stage creative for lifestyle, dating, and reality formats.
As a partner at JBELLA Media & Production, Samantha leads media marketing, talent partnerships, and brand development for hospitality, CPG, and lifestyle companies throughout NYC and the Hamptons.
Crichton is also the co-founder of Bella Vita Wellness, a Blue Zone–inspired lifestyle brand designed to elevate everyday living.
Across all ventures, she is recognized for her creative vision, storytelling instincts, and ability to build culturally resonant brands and entertainment properties.